Apple Search Ads on autopilot.
You build the app. An AI agent runs your ads — bringing in users, growing revenue, every day, without you touching a thing.
Demo
See it in action
People are searching for your app.
The AI makes sure they find it.
How it works
10 minutes to set up. Runs forever.
Connect
Invite us to your Apple Search Ads account. Plug in revenue via RevenueCat, Adapty, or AppsFlyer.
Set a goal
Pick a target — growth, break-even, max profit, or a lean signal test. Set a budget.
Autopilot
Agent runs twice a day. Finds keywords, cuts waste, scales winners.
Dashboard
Know exactly what's happening — and why
Ad Spend
$1.2K
1,847 dl · $0.65 CPI
Search Proceeds
$4.8K
2,430 dl · $1.97/dl
Est. ROAS
4.0x
Profitable
App Store Search Downloads
Real-time performance & revenue tracking
$0.55 → $0.80
Scale winner: DE_Generic productivity app EXACT has 34 installs at $0.52 CPI (7d), well below DE rev/dl $1.85. 230 impressions/7d — room to grow. Raise $0.55→$0.80 to capture more volume.
✓ CA_Discovery · 2 terms
✓ DE_Discovery · 1 terms
✓ GB_Discovery · 3 terms
✓ US_Discovery · 1 terms
✓ AU_Discovery · 2 terms
$1.20 → $0.85
US_Exact daily planner: CPI $1.45 over 7d exceeds rev/dl $1.10. Cut bid $1.20→$0.85 to reduce spend on unprofitable keyword. Re-evaluate after 7d at lower position.
$0.40 → $0.55
GB_Generic task manager: 8 impr/0 taps at $0.40 over 7d. Raise $0.40→$0.55 to compete for UK impressions. GB rev/dl $1.72 supports this.
Every decision explained in plain English
Icebreaker
App Store Search Performance
Downloads
218
31/day · flat
Proceeds
$238
$34/day · stable
Rev/dl
$1.09
↑ from $1.02
Paid vs Organic (7d)
Territory Health
Detailed reports after every run
$1M+
Revenue across managed apps
1.5M+
Downloads across managed apps
75+
Countries the agent manages
What users say
Real developers, real results
Reviews from founders running ASA Agent on their apps — across the US, Europe, and Asia.
“It's been over 2 weeks since we started using ASA Agent for our app and it is working great so far! The agent is making decisions that help improve our ROAS and it has begun to scale up ad spend where it sees opportunities. ASA Agent also comes with some very useful reports that show campaign and keyword performance which is giving us a clearer understanding of what we need to build next.”
Daniel
Bootstrapped · 6-figure ARR
“I've been using the ASA Agent for my Muse Journal app. Although my LTV is relatively low, this service has significantly contributed to ASA's profitability. Thank you!”
Bogdan Filippov
Muse Journal · 1M+ downloads
“I use ASA Agent to bootstrap my application and it works so good for me — keywords, territories, experiments! Strongly recommend for any stage of your app.”
Igor
Solo iOS · early-stage
Under the hood
A full-time ASA manager that never sleeps
Finds keywords that actually pay off
Tries search terms country by country. Drops what doesn’t convert. Bids on competitor names too — safe, and often the cheapest installs.
Spends more on winners, less on losers
Keyword making money? Bid goes up. Losing money? Bid goes down. Based on real revenue — not taps or impressions. Every change explained.
Sets up your campaigns
The full setup agencies charge thousands for — done in 10 minutes. Every campaign type, every country. Your campaigns don’t bid against each other.
Runs on the smartest AI
Not a simple bot. Claude — the smartest AI available — reads your data and decides like an experienced marketer. Every move explained in plain English.
Who it's for
We're developers too. We built this for ourselves.
Already running it
Tweaking bids and keywords is a grind. Hand it off. The agent runs 24/7 and only scales what's actually making you money.
Tried it, burned cash?
Most devs set it up wrong the first time. The agent starts small, tests what converts for your app, and kills anything that doesn't.
Never touched it?
Skip the learning curve. Connect your account, set a budget, pick countries — the agent builds and runs the whole setup for you.
Why I built this
I'm an iOS dev. I built ASA Agent for my own apps.
I spent a long time figuring out Apple Search Ads. It finally clicked for one of my apps — Icebreaker. At peak I was spending $8K/month on it and it became a real channel for me.
But managing it day to day was painful. Instead of building product I'd be in there tweaking bids, pulling reports, pruning keywords. Not what I want to spend my time on.
Then AI agents got good enough to hand the whole thing off. So I built one for myself. Showed a couple of developer friends, they liked it. Now I'm opening it up to other solo devs like me — if that's you, give it a shot.

Rail Akhmetov
Founder, ASA Agent
Pricing
Same full agent. Pick your budget.
Every plan runs the full ASA Agent. Flat per-app rate — no percentage of ad spend. The only thing that changes is how much you spend on ads.
Starter
per app
Just launched, testing Apple Search Ads for the first time.
Up to $300/mo ad spend
Growth
per app
Your app is making money and ASA is a meaningful channel.
Up to $2,000/mo ad spend
Scale
per app
You know ASA works — you want more volume.
Up to $10,000/mo ad spend
Every plan includes
- Builds your campaign structure and keyword set from scratch
- Runs twice a day — adjusts bids, adds winners, pauses losers
- Steer it in plain English — give it instructions, it follows them
- Optimizes for return on ad spend (ROAS), not just installs
Revenue tracking
Enterprise
Not a solo developer? Let's talk.
Running ads for clients, managing a portfolio of apps, or spending more than $10K/mo on a single app? Custom pricing, custom setup. Book a quick call and tell me what you're working with.
FAQ
Frequently asked questions
A blended 0.6 ROAS usually means some keywords are well above 1.0 and others are dragging the average down — you just can’t tell which without granular tracking. ASA Agent tracks conversions at the keyword × campaign × country level, so it cuts what doesn’t work and scales what does. Instead of one averaged number, you see exactly which combinations are profitable.
You can start with as little as $100–$200/month. The agent starts conservative, learns what converts for your app, and only ramps up spend on keywords that are actually profitable — so there’s no risk of burning through budget fast.
Yes — pick Lean mode at setup. It’s a one-shot signal probe: spend $100–$300 over a week or two, no slow pacing, exact-match keyword × country probes only (no Discovery, no Maximize Conversions). Each probe runs until it produces a conversion (a trial start or a direct subscribe) or hits a $30 cap, then moves on. At the end you get one of three verdicts: signal found (graduate to Growth or Profit), traffic but no conversions (product/paywall issue), or no traffic (keyword or bid issue). Requires SDK attribution — RevenueCat, Adapty, AppsFlyer, or our own lightweight SDK.
Yes — you can start without the SDK using your existing attribution. We have plug-and-play integrations with RevenueCat, Adapty, and AppsFlyer — just add a webhook. For more granular keyword-level ROAS tracking, our lightweight SDK gives you deterministic attribution. Most users start without the SDK and add it when they want sharper data.
ASA Agent is an AI-powered Apple Search Ads automation tool that manages your campaigns on full autopilot. Unlike dashboards where you still do the work, ASA Agent autonomously finds keywords, optimizes bids based on real ROAS, and manages budgets — twice a day, every day. Pricing starts at $49/app/month with no percentage of ad spend.
You can automate Apple Search Ads with ASA Agent — an AI autopilot that handles everything from campaign creation to bid optimization. Connect your Apple Search Ads account, set a budget and goal, and the agent runs twice daily: discovering keywords, adjusting bids by ROAS, pausing underperformers, and scaling winners. No manual work required.
Yes — ASA Agent is an AI tool purpose-built for Apple Search Ads. It uses Claude (Anthropic’s AI) to analyze your campaign data, reason through bid and keyword decisions, and execute changes automatically. It’s not a rule-based bot — it reads your data and makes decisions like an experienced media buyer.
ASA Agent uses simple, per-app tiered pricing based on your ad budget: Starter ($49/app/month, up to $300/mo ad spend), Growth ($99/app/month, up to $2,000/mo) and Scale ($199/app/month, up to $10,000/mo). No percentage of ad spend, no hidden fees. Apps above $10K/mo or multi-brand portfolios can book a custom Enterprise plan. Compared to agencies that charge $2,000–$5,000/month or take 15–20% of spend, it’s significantly more affordable.
Absolutely. ASA Agent uses AI to optimize Apple Search Ads bids based on real revenue and ROAS data — not vanity metrics like taps or impressions. It raises bids on profitable keywords, lowers bids on underperformers, and pauses what doesn’t convert. Every bid change includes a reason explaining the logic.
Apple Search Ads typically delivers higher-intent users at better cost-per-install for iOS apps because people are actively searching the App Store with intent to download. Google Ads (UAC) has broader reach across Android and iOS but lower conversion rates for iOS. ASA Agent focuses exclusively on Apple Search Ads, so your campaigns get expert-level AI optimization for the highest-converting iOS channel.
Both. It creates a full campaign structure from scratch — Discovery, Generic (exact match), and Maximize Conversions campaigns per country, with cross-negatives so you don’t bid against yourself. After that, it manages everything: bid adjustments, keyword discovery, budget allocation, and campaign splitting when keywords stop getting spend.
About 10 minutes. Plug in your API keys, pick apps, set a budget — done. The agent takes over from there.
The easiest way: send an invite to our service email from your Apple Search Ads account. Takes 2 minutes — we handle the rest. If you prefer full control, you can set up API keys yourself. We also need App Store Connect API access for revenue data — same simple process. No passwords, just API keys.
We integrate with RevenueCat, Adapty, and AppsFlyer — just add a webhook URL to your existing dashboard and we start receiving subscription events automatically. No SDK needed. If you don’t use any of these, we also have a lightweight iOS SDK you can drop in. The agent attributes revenue to specific keywords and campaigns so it optimizes bids based on actual ROAS, not just installs.
Every run produces a detailed report: what changed, why, and the results. You get these via email or Telegram after each run.
Yes — there’s a one-click emergency pause button in your dashboard. It instantly stops the agent AND pauses all your live Apple Search Ads campaigns. When you resume, it only re-enables the campaigns that were running before the pause. You’re always in full control.
Zero. The agent builds everything from scratch. No need to learn the platform, read documentation, or watch tutorials. Just set a budget and let it work.
Focus on your product. Let the agent handle the ads.
10 minutes to set up. Then it runs, every day, without you.